Multi-Channel Integration

Start with one, and choose it on category fit and margin rather than raw traffic. Amazon has the largest audience and the strictest operational demands; Etsy suits handmade and personalised goods; eBay still performs strongly for parts, refurbished and hard-to-find items; Walmart is less crowded and easier to rank in early. We look at your margins after fees and shipping before recommending anything, because a channel that cannot carry your cost base is not an opportunity.

Account registration and verification typically take one to three weeks depending on the platform and how quickly business documents come together. Category approval for restricted products can add longer. Once the account is live, a straightforward catalogue can be listed and selling within a fortnight. We supervise the first weeks closely, because early metrics — late shipment rate, defect rate — set your account standing and are much cheaper to protect than to repair.

By making one system the single source of truth for stock and syncing everything else to it, so a sale on any channel adjusts the same number. Which system takes that role depends on how you already work — sometimes the POS, sometimes the ecommerce platform, sometimes an ERP. We also hold a small buffer on fast-moving lines, because no sync is instant and an oversell costs account health, not just a refund.

Yes, though we usually fix the listing first. Advertising a poorly optimised product page raises your cost per sale and hides the real problem — paid traffic converts on the same content organic traffic does. Once titles, images, attributes and reviews are in order, we run sponsored campaigns with a target advertising cost of sale you agree in advance, and report on ad spend as a share of revenue rather than clicks.

We treat it as an emergency, because reinstatement gets harder the longer it runs. First we identify the specific policy cited rather than guessing, then prepare a plan of action addressing root cause and preventative steps in the format the platform expects. Most suspensions trace back to a measurable metric — late shipments, inauthentic claims, safety complaints — which is exactly why we monitor account health continuously rather than reacting to it.

Yes, and the reason is commercial rather than sentimental. On a marketplace you rent the customer relationship: you do not own the buyer’s contact details, you compete on the same page as substitutes, and a policy change can alter your economics overnight. Your own store carries better margins, lets you build an email list and retarget, and gives buyers who search your brand name somewhere credible to land.

Yes. We export what you have, map it to the destination platform’s category and attribute structure, and clean it on the way through rather than replicating old problems — missing attributes, thin titles and low-resolution images are the usual finds. Reviews generally cannot transfer between platforms, so we plan for building review velocity on the new channel from launch instead of leaving it to chance.

Substantially, and they are easy to underestimate because they stack: a referral fee, fulfilment or shipping cost, storage, returns processing, and advertising all come off the same sale. We model your true contribution per unit after all of it before recommending a channel or a price. Some products are simply not viable on some marketplaces, and knowing which ones early is more valuable than launching everything and finding out.