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Case Study

Hana Floral Designs

Hana Floral Designs arranges flowers for weddings, for sympathy and for ordinary Tuesdays. Those are bought in completely different frames of mind, so we built a store that carried a shop, a set of monthly subscriptions, and a wedding enquiry that deliberately never reached a basket.
IndustryRetail & eCommerce
ServicesWeb Design & Development, Marketplace & Ecommerce Growth
PlatformWordPress, Stripe, PHP +8 more
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Hana Floral Designs

The Challenge

One Floral Business Needed Different Journeys for Different Decisions

Hana Floral Designs serves customers who may want to buy an arrangement now, choose flowers for a sensitive occasion, schedule recurring deliveries, or begin a wedding consultation. A single website therefore had to support immediate ecommerce decisions and higher-consideration conversations without flattening every customer need into the same checkout flow.

  • A broad catalogue needed usable paths into the right occasionThe retail archive spanned 137 published results across roses, all-occasion arrangements, bouquets, sympathy products, luxury boxes, wreaths, baskets, and florist-choice options.
  • Product choices had to stay attached to price and purchaseIndividual arrangements could include selectable options that changed the final total, so photography, description, availability notes, choices, quantity, and Add to Cart needed to work as one decision area.
  • Recurring flowers required more context than a one-time orderSubscription customers needed to compare arrangement size, delivery frequency, serving-area information, plan details, and checkout routes before committing.
  • Wedding work belonged in a consultation, not a standard basketCouples needed to share contact details, both partners' information, the event date, and venue so the florist could begin a project-specific conversation.
  • The experience had to remain practical on a phoneNavigation, floral imagery, shopping access, cart access, and contact actions needed to remain visible and usable in a narrow single-column layout.

Project Overview

A First Ecommerce Build With Purchase, Subscription, and Enquiry Paths

Saiftec built the WordPress and WooCommerce website from scratch. The delivered public interface combined a visual homepage, a multi-category retail catalogue, configurable product pages, cart and checkout pages, customer accounts, three published floral subscription tiers with Stripe-hosted checkout links, and a dedicated WPForms wedding/event enquiry. The site credited Saiftec Solutions Inc. as designer and developer.

First Ecommerce Website Build
Hana Floral Designs & Co. website displayed on desktop
Hana Floral Designs & Co. website displayed on mobile
  • Retail catalogue and product purchaseCategory browsing, 137 retail results, individual product pages, options, quantities, cart, and checkout supported direct purchases.
  • Three customer journeysOne-time retail orders, recurring floral plans, and wedding enquiries each led to an action appropriate to that decision.
  • Three floral subscription tiersHarmony, Fusion, and Elegance published different arrangement sizes and delivery frequencies with detail and checkout actions.
  • Wedding and event intakeThe enquiry form collected both partners' contact details plus the event date and venue before the florist followed up.

Our Solution

Match Every Floral Occasion to a Clear Next Step

The website organized a visually rich catalogue around recognizable categories, then carried product context through to selection and cart actions. It separated subscription comparison from one-time shopping and routed bespoke wedding work into a structured enquiry. Responsive navigation, search, cart access, social/contact routes, and the same content hierarchy kept those journeys available across desktop and mobile.

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  • Category-led product discoveryRetail shoppers could browse clearly named floral categories, view product counts on the homepage, search the catalogue, sort the archive, and move through paginated results.
  • Configurable WooCommerce product pagesProduct photography, description, price, seasonal/substitution context, selectable wrapping choices, calculated total, quantity control, related products, and Add to Cart were presented together.
  • A complete ecommerce account journeyCart, checkout, and My Account pages were present alongside WooCommerce catalogue and product routes, providing the verified structure for direct website purchases and returning customers.
  • Subscription choices with direct checkout routesThree tiers disclosed arrangement size and delivery frequency, linked to serving-area and plan-detail information, and used published buy.stripe.com checkout actions.
  • A dedicated wedding/event enquiryA WPForms form collected names, emails, phone numbers for both partners, the event date, and venue, keeping consultative floral work outside the standard product basket.
Hana Floral Designs subscription section comparing Floral Harmony, Floral Fusion, and Floral Elegance plans by price, size, and delivery frequency.
Hana Floral Designs Event Form with name, email, and phone fields for two partners plus wedding date and venue fields.
Hana Floral Designs retail catalogue showing floral product cards, prices, sorting, result count, and product-category navigation.
Stargazer Bundle product page with bouquet photograph, price, description, wrapping choices, calculated total, quantity, and Add to Cart button.
Product configuration and purchase

Outcomes

A More Appropriate Digital Path for Each Type of Floral Order

  • A large retail range was organized for discoveryNo attributable business-performance report was available. These outcomes describe observable capabilities in the delivered interface rather than measured commercial results. The delivered catalogue exposed 137 results through occasion- and product-led categories, sorting, pagination, product imagery, and individual detail pages.
  • Customers could move from product context to purchase actionsProduct pages kept descriptions, selection options, calculated totals, quantities, Add to Cart, and related items in one coherent purchase view.
  • Recurring plans could be compared before checkoutThree distinct tiers showed arrangement size and delivery cadence, with plan details and direct Stripe-hosted checkout links available from the delivered interface.
  • Bespoke wedding work had a structured starting pointInstead of forcing wedding requirements through a retail product page, the form gathered both partners' details, event date, and venue for a project-specific follow-up.
The Challenge
A florist sells one craft to people in entirely different states of mind. Someone sending a birthday bouquet wants it done in three clicks. Someone arranging a funeral tribute needs a quieter page and nothing that looks like an offer. Someone planning a wedding is not buying today at all, and wants a conversation. One store has to hold all three.
  • One craft sold to very different moods
  • A birthday order should take three clicks
  • A sympathy order needs a quieter page
  • A wedding is a conversation, not a purchase
  • Recurring plans need their terms in the open
  • One catalogue, several ways of shopping it
  • Delivery areas differ between products
Project Preview

A Look at the Finished Work

A page from the Hana Floral Designs website: hanafloraldesigns.com/shop/
A page from the Hana Floral Designs website: hanafloraldesigns.com/products/retail/sympathy/
A page from the Hana Floral Designs website: hanafloraldesigns.com/wedding-event-form/
Our Solution
The shop took everything that could be bought outright, with the sympathy range in its own section and worded for the occasion it served. Three subscription tiers sat together on one page, each stating how often flowers arrived, what size they were and what the plan did not cover. Weddings avoided the basket entirely and went to an enquiry asking for both partners and a date.
  • A shop for whatever can be bought outright
  • The sympathy range kept in its own section
  • Three subscription tiers, together on a page
  • Each tier stated how often flowers arrived
  • What a plan did not cover was spelled out
  • Weddings went to an enquiry, not a basket
  • That form asked for both partners and a date
  • Customer accounts, for the regulars
A page from the Hana Floral Designs website: hanafloraldesigns.com/subscriptions/

  • Buy or enquire

    Two paths, one catalogue

  • Three tiers

    Frequency and terms up front

  • Sympathy apart

    Its own section and tone

  • Weddings talk

    Both partners, and a date

Outcomes

What Changed After Launch

  • Bought and booked in one store

    Retail orders passed through the basket, weddings passed through an enquiry, and neither was forced to behave like the other.

  • Plans stated their terms

    Delivery frequency, arrangement size and the occasions a plan excluded were all on the page, which is what kept a recurring order out of dispute.

  • Sympathy handled quietly

    The sympathy range had a section and a register of its own, so the hardest order anyone placed was not surrounded by promotions.

  • The florist ran the range

    Products, categories and tiers were edited by the shop, so a seasonal range appeared the week it was ready.

Client Feedback

What Hana Floral Designs & Co. Says

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Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.
FAQ

Frequently Asked Questions

Can one florist website support retail orders, subscriptions, and wedding enquiries?

Yes. This project delivered three distinct public journeys: WooCommerce product purchasing, published floral plans with Stripe-hosted checkout links, and a separate WPForms wedding/event enquiry. Each route was presented according to the type of decision the customer was making.

How was a large floral catalogue organized?

The retail archive reported 137 results. Shoppers could enter through named categories, use search and sorting, move through paginated results, and open individual product pages with photography, descriptions, prices, and options.

Can customers choose product options before adding an arrangement to the cart?

The verified example product offered wrapping choices, updated the displayed final total, included a quantity control, and provided an Add to Cart action. Options were product-specific, so they reflected the catalogue data at the time rather than a guarantee for every arrangement.

How were floral subscriptions presented?

The public interface showed Harmony, Fusion, and Elegance tiers with different arrangement sizes and delivery frequencies. Each included plan details, serving-area information, and a direct Stripe-hosted checkout route. Prices and promotional terms were client-published and subject to change.

How were wedding enquiries handled?

The dedicated event form asked for contact details for both partners, plus the event date and venue. It began a consultative process without representing a wedding package as a standard off-the-shelf product.

Was the floral website designed for mobile visitors?

The captured mobile homepage used collapsed navigation, a prominent logo and cart action, responsive hero imagery and typography, and persistent WhatsApp access.

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