Case Study

Hana Floral Designs

Hana Floral Designs arranges flowers for weddings, for sympathy and for ordinary Tuesdays. Those are bought in completely different frames of mind, so we built a store that carried a shop, a set of monthly subscriptions, and a wedding enquiry that deliberately never reached a basket.

IndustryRetail & eCommerce

ServicesMarketplace & Ecommerce Growth

PlatformWordPress, Stripe, PHP +8 more

Interactive Showcase

Follow Every Path Through the Flower Shop

See how one florist website gave everyday shoppers, subscribers and couples planning a wedding each their own clear next step.

Homepage

A Floral Storefront With a Wedding Focus

A photo-led homepage with shop categories, subscriptions, search and a visible cart, opening on a wedding headline that invites couples to begin.

The Results

One Florist, Three Clear Customer Paths

The Challenge

Give one-off buyers, subscribers and wedding couples each the right path, not one shared checkout.
Our Solution

Hana's first ecommerce site, built from scratch in WooCommerce, with subscription plans and a wedding enquiry form.
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The Result
- Large range organised for browsing
- Options and totals beside Add to Cart
- Subscription plans compared up front
- Structured start for wedding work

The Challenge

A florist sells one craft to people in entirely different states of mind. Someone sending a birthday bouquet wants it done in three clicks. Someone arranging a funeral tribute needs a quieter page and nothing that looks like an offer. Someone planning a wedding is not buying today at all, and wants a conversation. One store has to hold all three.

One craft sold to very different moods
A birthday order should take three clicks
A sympathy order needs a quieter page
A wedding is a conversation, not a purchase
Recurring plans need their terms in the open
One catalogue, several ways of shopping it
Delivery areas differ between products

Project Preview

A Look at the Finished Work

A page from the Hana Floral Designs website: hanafloraldesigns.com/shop/

A page from the Hana Floral Designs website: hanafloraldesigns.com/products/retail/sympathy/

A page from the Hana Floral Designs website: hanafloraldesigns.com/wedding-event-form/

Our Solution

The shop took everything that could be bought outright, with the sympathy range in its own section and worded for the occasion it served. Three subscription tiers sat together on one page, each stating how often flowers arrived, what size they were and what the plan did not cover. Weddings avoided the basket entirely and went to an enquiry asking for both partners and a date.

A shop for whatever can be bought outright
The sympathy range kept in its own section
Three subscription tiers, together on a page
Each tier stated how often flowers arrived
What a plan did not cover was spelled out
Weddings went to an enquiry, not a basket
That form asked for both partners and a date
Customer accounts, for the regulars

Buy or enquire
Two paths, one catalogue
Three tiers
Frequency and terms up front
Sympathy apart
Its own section and tone
Weddings talk
Both partners, and a date

Outcomes

What Changed After Launch

Bought and booked in one store
Retail orders passed through the basket, weddings passed through an enquiry, and neither was forced to behave like the other.
Plans stated their terms
Delivery frequency, arrangement size and the occasions a plan excluded were all on the page, which is what kept a recurring order out of dispute.
Sympathy handled quietly
The sympathy range had a section and a register of its own, so the hardest order anyone placed was not surrounded by promotions.
The florist ran the range
Products, categories and tiers were edited by the shop, so a seasonal range appeared the week it was ready.

Client Feedback

What Hana Floral Designs & Co. Says

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Have questions? We've got answers

Can one florist website support retail orders, subscriptions, and wedding enquiries?

Yes. This project delivered three distinct public journeys: WooCommerce product purchasing, published floral plans with Stripe-hosted checkout links, and a separate WPForms wedding/event enquiry. Each route was presented according to the type of decision the customer was making.

How was a large floral catalogue organized?

The retail archive reported 137 results. Shoppers could enter through named categories, use search and sorting, move through paginated results, and open individual product pages with photography, descriptions, prices, and options.

Can customers choose product options before adding an arrangement to the cart?

The verified example product offered wrapping choices, updated the displayed final total, included a quantity control, and provided an Add to Cart action. Options were product-specific, so they reflected the catalogue data at the time rather than a guarantee for every arrangement.

How were floral subscriptions presented?

The public interface showed Harmony, Fusion, and Elegance tiers with different arrangement sizes and delivery frequencies. Each included plan details, serving-area information, and a direct Stripe-hosted checkout route. Prices and promotional terms were client-published and subject to change.

How were wedding enquiries handled?

The dedicated event form asked for contact details for both partners, plus the event date and venue. It began a consultative process without representing a wedding package as a standard off-the-shelf product.

Was the floral website designed for mobile visitors?

The captured mobile homepage used collapsed navigation, a prominent logo and cart action, responsive hero imagery and typography, and persistent WhatsApp access.