Search Engine Optimization

Expect early technical and local gains within four to eight weeks, and meaningful movement on competitive commercial terms in four to six months. The honest variables are your domain’s existing authority, how entrenched the competition is, and how quickly content gets approved on your side. We report from month one on leading indicators — indexation, impressions, position changes — so you can see direction well before revenue moves, rather than waiting in the dark.

No, and we would be cautious of anyone who does. Nobody controls Google’s ranking systems, and a guarantee is usually achieved by targeting terms so obscure that ranking for them is worthless. What we do commit to is the work: technical fixes, content built on commercial intent, and transparent monthly reporting against enquiries. If a term turns out to be unrealistic for your domain, we say so and redirect the effort.

If you need enquiries this quarter, paid comes first — it buys immediate, testable traffic and tells you which messages and terms actually convert. That evidence then makes SEO investment far better targeted. If you have some runway and a reasonable site, doing both in parallel is usually optimal, with paid funding the learning while organic compounds. What we would not recommend is starting either while your site converts poorly.

You do, in every case. Analytics 4, Search Console, Tag Manager, Google Ads and Meta all live in accounts you own, with us added as users. That means you can verify any number we report without asking us, and if we ever part ways you keep the entire history — the conversion data, the audiences, the learning. Agencies that hold accounts in their own name are holding your data hostage, whether they intend to or not.

Ours answers four questions: which terms moved and in which direction, which pages produced enquiries, what we did that month, and what we are doing next. Traffic and impressions are context, not the headline — a rise in impressions with no rise in enquiries usually means we are attracting the wrong intent. Where a month underperformed we explain why rather than presenting a metric that happened to go up.

It is the work that makes your business likely to be cited when someone asks an AI assistant instead of running a search — clear entity information, structured markup, and content that answers a question outright rather than burying it. Volumes are still small compared with conventional search, so it should not replace SEO. But the groundwork overlaps heavily with good technical SEO, so doing it now is inexpensive rather than speculative.

Almost always, and we prefer to. We audit what is there first and fix what is limiting performance — page speed, crawlability, heading structure, thin or duplicated pages, internal linking. A rebuild is only worth recommending when the platform itself blocks progress or the cost of working around it exceeds replacing it, and we would show you that comparison rather than simply asserting it.

The owned assets keep working: rankings, content and technical improvements on your own domain do not vanish, though positions gradually erode as competitors keep publishing. Paid traffic stops the day spend stops. That asymmetry is exactly why we build the organic side deliberately alongside paid — so pausing is a slowdown rather than a cliff. There is no long lock-in, and you keep everything produced.