Case Study

Gentech Power

Standby power, and the questions first
Gentech Power services and installs standby generators across the Greater Toronto Area, and answers the phone when the power is already out. The site is built around what an owner asks before booking anything: which brands, which permits, and how often a unit needs looking at.
IndustryHome Services
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +4 more
Gentec Power
The Challenge
A standby generator gets bought once and then relied on for years, so the questions all arrive before the sale. Will you work on the brand already sitting outside the house. Is a permit needed, and who inspects it. How often does the thing need servicing. And what actually happens at two in the morning when the power goes out. A photograph answers none of it.
  • Every question arrives before the purchase
  • Owners ask which brands are covered
  • Permits and inspections decide the timeline
  • Service intervals differ for home and business
  • Out-of-hours support has to be explained
  • A photograph of a generator answers nothing
  • The unit is bought once and trusted for years
Project Preview

A Look at the Finished Work

Our Solution
The answers lead. The brands the technicians work on, the permit and inspection process, service intervals for houses and for commercial units, and how out-of-hours support really works are all written out, so an owner can satisfy themselves before making contact. The certification and insurance a first-time buyer looks for are stated where they get read.
  • The brands covered are named, not implied
  • The permit and inspection process written out
  • Service intervals for houses and businesses
  • How out-of-hours support works, in plain terms
  • Certification and insurance stated up front
  • The pricing approach explained without a quote
  • Answers drawn from questions owners actually ask
  • One short appointment request
A page from the Gentech Power website: gentechpowerinc.com/f-a-q/
  • Brands named

    The list, not a promise

  • Permits explained

    The inspection process too

  • Service intervals

    Houses and businesses apart

  • Out-of-hours

    What happens at two in the morning

Outcomes

What Changed After Launch

  • Brand cover is checkable

    The generator brands the technicians work on are listed, which is the first thing anybody with a unit already installed needs to know.

  • The permit path is clear

    Permits and the safety inspection are described, so an owner understands the timeline before agreeing to an installation date.

  • Servicing is spelled out

    Intervals are given separately for houses and for commercial units, instead of one recommendation that suits neither of them.

  • Out-of-hours is defined

    How emergency support works is written down, which matters for a product whose whole purpose is the moment the power fails.

Client Feedback

What Gentech Power Inc. Says

Big Bos Jerk
A Caribbean kitchen with its whole menu, its prices and its phone number on a single page.
The GSE One Electrical home page
An electrical contractor site split three ways, so a plant manager and a homeowner each get their own page.
The SIMMS Warehousing & Logistics home page
A third-party logistics site that answers a buyer’s shortlist questions before the first phone call.
Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.
FAQ

Frequently Asked Questions

How much does a professional website cost?

Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.

How long does a website project take?

A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.

Can you redesign our existing website without losing our Google rankings?

Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.

Will my website work properly on phones and tablets?

Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.

Can I update the website myself after launch?

Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.

Do you provide hosting and domains?

Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.

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