Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.
Home - Case Studies - SIMMS Warehousing & Logistics
Case Study
SIMMS Warehousing & Logistics
Four warehouse services, one shortlist
SIMMS Warehousing and Logistics stores, moves and counts other companies’ stock. The site sets out four services in the vocabulary a logistics buyer actually uses, and gives the customers who already signed a way straight into their own account.
IndustryTransportation & Logistics
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +4 more
The Challenge
A logistics buyer comparing providers is working down a checklist, not reading a brochure. They need to know whether you cross-dock, whether you can hold their volume, how stock gets counted and who tracks a shipment. That is a page each, in their own words. Meanwhile existing customers arriving at the same site want their account, not a pitch.
- Buyers arrive with a checklist, not curiosity
- Four services, four different question sets
- Volume and capacity get asked very early
- Cross-docking needs explaining, not naming
- Existing customers want an account, not a pitch
- A brochure cannot be searched
- The decision is usually made by a committee
Project Preview
A Look at the Finished Work



Our Solution
Warehousing, shipping and receiving, cross-docking and inventory management each got a page answering the buyer’s checklist head on, in the terms they use for it. The long capability lists are set in the page rather than locked in a downloadable brochure, so they can be read and searched. A login sits in the header, so the site serves both audiences at once.
- A page for each of the four services
- Written in the buyer's own vocabulary
- Capability lists in the page, not in a PDF
- Cross-docking explained, not merely listed
- A customer login held in the header
- Capacity questions answered up front
- One contact route from every service page
- Carrier partnerships stated plainly
Four services
One page per question set
Counted stock
Inventory explained, not named
Customer login
The header serves both
Carriers named
Partnerships stated plainly
Outcomes
What Changed After Launch
Each service can be shortlisted
Cross-docking, warehousing, inventory and shipping hold separate pages, so a buyer searching for one of them arrives at it directly.
The checklist is answered
Capacity, counting and tracking are dealt with in the copy rather than in a brochure, so those questions are settled before a call.
Two audiences, one header
A login sits beside the sales navigation, so a signed customer is never walked through a pitch to reach their own account.
Capabilities stay current
Service pages are maintained in WordPress, so an added capability shows up without waiting on a development cycle.
Client Feedback
What SIMMS Warehousing and Logistics Says
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Technology Stack
Built With a Modern Stack
The platform, languages and tools the finished site runs on.
FAQ
Frequently Asked Questions
How much does a professional website cost?
How long does a website project take?
A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.
Can you redesign our existing website without losing our Google rankings?
Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.
Will my website work properly on phones and tablets?
Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.
Can I update the website myself after launch?
Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.
Do you provide hosting and domains?
Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.
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