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Home - Case Studies - Gentech Power
Case Study
Gentech Power
Standby power, and the questions first
Gentech Power services and installs standby generators across the Greater Toronto Area, and answers the phone when the power is already out. The site is built around what an owner asks before booking anything: which brands, which permits, and how often a unit needs looking at.
IndustryHome Services
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +4 more
The Challenge
A standby generator gets bought once and then relied on for years, so the questions all arrive before the sale. Will you work on the brand already sitting outside the house. Is a permit needed, and who inspects it. How often does the thing need servicing. And what actually happens at two in the morning when the power goes out. A photograph answers none of it.
- Every question arrives before the purchase
- Owners ask which brands are covered
- Permits and inspections decide the timeline
- Service intervals differ for home and business
- Out-of-hours support has to be explained
- A photograph of a generator answers nothing
- The unit is bought once and trusted for years
Project Preview
A Look at the Finished Work



Our Solution
The answers lead. The brands the technicians work on, the permit and inspection process, service intervals for houses and for commercial units, and how out-of-hours support really works are all written out, so an owner can satisfy themselves before making contact. The certification and insurance a first-time buyer looks for are stated where they get read.
- The brands covered are named, not implied
- The permit and inspection process written out
- Service intervals for houses and businesses
- How out-of-hours support works, in plain terms
- Certification and insurance stated up front
- The pricing approach explained without a quote
- Answers drawn from questions owners actually ask
- One short appointment request
Brands named
The list, not a promise
Permits explained
The inspection process too
Service intervals
Houses and businesses apart
Out-of-hours
What happens at two in the morning
Outcomes
What Changed After Launch
Brand cover is checkable
The generator brands the technicians work on are listed, which is the first thing anybody with a unit already installed needs to know.
The permit path is clear
Permits and the safety inspection are described, so an owner understands the timeline before agreeing to an installation date.
Servicing is spelled out
Intervals are given separately for houses and for commercial units, instead of one recommendation that suits neither of them.
Out-of-hours is defined
How emergency support works is written down, which matters for a product whose whole purpose is the moment the power fails.
Client Feedback
What Gentech Power Inc. Says
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Technology Stack
Built With a Modern Stack
The platform, languages and tools the finished site runs on.
FAQ
Frequently Asked Questions
How much does a professional website cost?
How long does a website project take?
A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.
Can you redesign our existing website without losing our Google rankings?
Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.
Will my website work properly on phones and tablets?
Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.
Can I update the website myself after launch?
Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.
Do you provide hosting and domains?
Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.
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