Case Study

Big Boss Jerk

A whole restaurant on one page
Big Boss Jerk cooks Caribbean food: jerk chicken, oxtail, roti, patties and plates you put together yourself. The entire site is one page, because what a hungry visitor needs is the menu, the prices and the phone number, in that order.
IndustryRestaurants & Hospitality
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +4 more
The Big Boss Jerk website shown on a laptop and a phone
The Challenge
Somebody deciding where to eat is not browsing a website, they are settling two questions: what is there, and what does it cost. Anything placed between them and the menu costs an order. The menu itself is long, running through plates, sandwiches, wraps, roti and sides, with a build-your-own section that has to be understood before it can be ordered from.
  • Diners are settling what and what it costs
  • Anything before the menu costs an order
  • The menu runs through six long sections
  • Build-your-own must be grasped before ordering
  • Prices are the second thing anybody looks for
  • Most of this gets read while hungry
  • There is no ordering system to hand off to
Project Preview

A Look at the Finished Work

Our Solution
Everything lives on one page, in the order a hungry visitor asks for it: what the food is, what a plate costs, how to build one, then how to phone. The build-your-own section is set out as a series of choices rather than a paragraph, so a first-timer can see what goes with what. Prices sit next to every item, because a menu without them sends people elsewhere.
  • The whole menu on a single page
  • A price beside every item
  • Build-your-own set out as choices
  • Six sections, in the order people ask
  • The phone number repeated down the page
  • Nothing between arriving and the menu
  • Sides and toppings given their own blocks
  • Read top to bottom on a phone
A page from the Big Boss Jerk website: bigbossjerk.ca
  • One page

    Menu, prices, number

  • Prices shown

    Beside every single item

  • Build your own

    Choices, not a paragraph

  • Number repeated

    Down the page, not once

Outcomes

What Changed After Launch

  • Nothing between diner and menu

    The menu is the page, so there is no navigation to work through before somebody can see what the kitchen actually makes.

  • The cost question is answered

    Every item carries its price, which is what stops a hungry visitor leaving to find a menu somewhere that has them.

  • Build-your-own is legible

    The choices are laid out as choices, so a first-time customer can see what a plate includes before picking up the phone.

  • Written for a thumb

    One column, top to bottom, which is how a menu gets read standing outside a restaurant on a phone.

Client Feedback

What Big Boss Jerk Caribbean Cuisine Says

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Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.
FAQ

Frequently Asked Questions

How much does a professional website cost?

Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.

How long does a website project take?

A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.

Can you redesign our existing website without losing our Google rankings?

Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.

Will my website work properly on phones and tablets?

Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.

Can I update the website myself after launch?

Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.

Do you provide hosting and domains?

Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.

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