Case Study

Imperial Renovations

Reviews first, service list second
Imperial Renovations is a renovation contractor working across the Greater Toronto Area, whose strongest argument is what past customers have already written about them somewhere else. The site leads with that, then gives each kind of work a page and offers two ways to ask a price.
IndustryHome Services
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +4 more
The Imperial Renovations website shown on a laptop and a phone
The Challenge
Every renovation contractor claims the same four things: licensed, insured, fair, tidy. A homeowner has no way to test any of them, so between contractors the claims cancel out. What does carry weight is a review written by somebody who has already paid, on a platform the contractor does not control. The site had to lead with that, and then make asking easy.
  • Every contractor claims the same four virtues
  • A homeowner cannot test any of those claims
  • Proof has to come from outside the company
  • Structural work and a repaint are not one job
  • Prices get asked for from a phone, on a break
  • A long form loses the merely curious
  • Photographs alone answer nothing about cost
Project Preview

A Look at the Finished Work

Our Solution
Reviews come first, quoted in the words the customers used, with a link out to the profile they were published on. Below them the work splits into nine pages, from a kitchen through to taking out a load-bearing wall, so a search for one specific job arrives somewhere specific. There are two ways to ask: a full form, or a name and a number for a call back.
  • Reviews quoted in the words the customers used
  • A link out to the platform they were left on
  • Nine kinds of work, nine pages
  • Structural jobs described in their own terms
  • A full form for a project already thought out
  • Or simply a name and a number for a callback
  • Licensing and insurance stated where read
  • A free-estimate route from anywhere on the site
A page from the Imperial Renovations website: imperial-renovation.com/contact-us/
  • Reviews up front

    Quoted, with a link out

  • Nine kinds of work

    A page each, not a list

  • Two ways to ask

    A full form, or a callback

  • Licensed and insured

    Stated where it gets read

Outcomes

What Changed After Launch

  • Proof a reader can check

    The reviews are quoted with a link to the platform holding them, so a homeowner can verify them rather than take a promise at face value.

  • The specific job is findable

    Taking out a load-bearing wall and repainting a hallway have separate pages, so a narrow search does not land on a general list.

  • Two doors, two visitors

    Somebody with drawings ready fills in the long form; somebody on a tea break leaves a number. Neither is asked to do the other one.

  • Nine pages the office owns

    The team adds a new kind of work, or fresh photographs, from the WordPress admin without booking developer time for it.

Client Feedback

What Imperial Renovations Says

The Big Boss Jerk home page
A Caribbean kitchen with its whole menu, its prices and its phone number on a single page.
The GSE One Electrical home page
An electrical contractor site split three ways, so a plant manager and a homeowner each get their own page.
The SIMMS Warehousing & Logistics home page
A third-party logistics site that answers a buyer’s shortlist questions before the first phone call.
Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.
FAQ

Frequently Asked Questions

How much does a professional website cost?

Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.

How long does a website project take?

A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.

Can you redesign our existing website without losing our Google rankings?

Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.

Will my website work properly on phones and tablets?

Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.

Can I update the website myself after launch?

Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.

Do you provide hosting and domains?

Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.

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