Case Study

York Listing Services

Four services, one photo-ready home
York Listing Services prepare homes for sale across York Region: renovation, deep cleaning, decluttering and staging, usually billed to the listing agent rather than the seller. We built the site that explains four services to two audiences and turns a browse into an enquiry.
IndustryReal Estate
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +4 more
The York Listing Services website shown on a laptop and a phone
The Challenge
A listing-prep business sells to two people at once. The homeowner wants to know what will happen to their house; the agent wants to know what it costs and how quickly it can be done. Neither can be answered from a price list, because the work depends on the property. And the business was new, so there was no search history to build on and nothing yet to show a first visitor.
  • Two audiences: the homeowner and the listing agent
  • Four services that are usually bought together
  • No price list is possible, every property differs
  • A new business with no search history to build on
  • The agent, not the seller, often pays the bill
  • The work has to be finished before the photographer
  • A service judged on how a room looks in a photo
Project Preview

A Look at the Finished Work

Our Solution
Each service got its own page, so it can be explained, linked and found on its own, and every page carries the same short path: read what happens, look at the finished work, send an enquiry. The form asks which of the four services the visitor wants, their postal code, and whether they need a quote or an answer, so the first reply can be specific rather than a request for more detail.
  • A page each for staging, cleaning, decluttering, reno
  • Enquiry form that asks which services are wanted
  • Postal code captured, so the service area is clear
  • Enquiry or quote chosen before anything is typed
  • The four-step process written out on every page
  • A project gallery page for finished-room photographs
  • Realtor-covered pricing stated on the service pages
  • Newsletter opt-in built into the enquiry form
A page from the York Listing Services website: yorklistingservices.com/contact-us/
  • Service-aware form

    It asks which lines you need

  • A page per service

    Four lines, four landing pages

  • Postal code first

    The service area, before a reply

  • Built for a phone

    Laid out for a phone screen

Outcomes

What Changed After Launch

  • Findable service by service

    Staging, deep cleaning, decluttering and renovation each have their own page, so each one can rank, be linked, and be sent to a seller on its own.

  • Enquiries arrive already sorted

    The form captures which services are wanted, the postal code and whether the sender needs a quote or an answer, so the first reply can be specific.

  • Work can be shown, not described

    A gallery page gives a seller something to look at, which matters for a service whose whole argument is how a room reads in a photograph.

  • Editable by the team

    Services, gallery and posts are managed in WordPress, so a new service line or a new set of photographs does not need a developer.

Client Feedback

What York Listing Services Says

The Big Boss Jerk home page
A Caribbean kitchen with its whole menu, its prices and its phone number on a single page.
The GSE One Electrical home page
An electrical contractor site split three ways, so a plant manager and a homeowner each get their own page.
The SIMMS Warehousing & Logistics home page
A third-party logistics site that answers a buyer’s shortlist questions before the first phone call.
Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.
FAQ

Frequently Asked Questions

How much does a professional website cost?

Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.

How long does a website project take?

A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.

Can you redesign our existing website without losing our Google rankings?

Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.

Will my website work properly on phones and tablets?

Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.

Can I update the website myself after launch?

Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.

Do you provide hosting and domains?

Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.

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