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Home - Case Studies - The Zen
Case Study
The Zen
Four rooms, three cuisines, one site
The Zen cooks Hakka Chinese, Thai and Guyanese food in Whitby, Stouffville, Downtown Toronto and Scarborough. Every room keeps its own menu, its own takeaway sheet and its own lunch special, and all of it runs from one site without becoming four.
IndustryRestaurants & Hospitality
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +5 more
The Challenge
A group of restaurants under one name has a problem a single room does not. Menus differ between locations, so do prices, and lunch specials change independently of each other. A diner searching for one suburb should never be reading another suburb’s prices, and each kitchen needs to change its own sheet without touching anybody else’s.
- Menus and prices differ between the rooms
- Lunch specials change room by room
- Nobody should read another suburb's prices
- Each kitchen edits only its own sheet
- The fourth room trades under another name
- The group still has to read as one brand
- Every room takes its orders by telephone
Project Preview
A Look at the Finished Work



Our Solution
Each room owns its pages: a dine-in menu, a takeaway sheet, and a lunch special with the terms that apply to it. The brand stays shared, so the site still reads as one group of restaurants, and the fourth room, which trades under a name of its own, is linked from the top rather than swallowed. Every menu is set as text, so a dish can be searched for.
- A dine-in menu for each room
- A takeaway sheet for each room
- A lunch special page with its own terms
- One shared brand across the four rooms
- The fourth room linked, not swallowed
- Menus set as text, so a dish is searchable
- Photo galleries kept per room
- Reviews collected and shown on the site
A page per room
Menu, takeaway and lunch
Menus as text
Searchable, not a picture
Four rooms
Three here, one linked out
Number per room
The right one, on its page
Outcomes
What Changed After Launch
Each suburb has its own page
A search for one location arrives at that location's menu and prices, instead of a group page that lists all four rooms.
Dishes can be searched for
The menus are set as text rather than as a picture of a menu, which is the difference between being found and being unreadable.
One brand, four kitchens
The rooms share a name and a look while keeping their own prices, so the group reads as one business without flattening it.
Each room updates itself
A lunch special or a price is changed for one location alone, leaving the other three exactly as they were.
Client Feedback
What The Zen Says
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Technology Stack
Built With a Modern Stack
The platform, languages and tools the finished site runs on.
FAQ
Frequently Asked Questions
How much does a professional website cost?
How long does a website project take?
A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.
Can you redesign our existing website without losing our Google rankings?
Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.
Will my website work properly on phones and tablets?
Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.
Can I update the website myself after launch?
Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.
Do you provide hosting and domains?
Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.
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