Case Study

Tailored Coverings

Tailored Coverings provides custom blinds, shades, shutters and drapery across the Greater Toronto Area. We developed a lead-focused website that showcases products and completed work while guiding homeowners toward a free in-home consultation and personalized quote.
IndustryHome Services
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +6 more
Tailored Coverings

Interactive Showcase

Explore the Window Covering Journey

See how Tailored Coverings' first website helps homeowners understand their options and ask for a consultation or quote.

Tailored Coverings homepage displayed on desktop
Tailored Coverings quote request form asking for location, window count and measurements

Homepage

A First Website for Custom Coverings

The homepage introduces custom window treatments with shop-at-home and colour consultation actions, plus a quote form asking for city, window count and rough measurements.

The Results

A First Home Online for Custom Coverings

  • The Challenge

    Explain custom blinds, shades, shutters and drapery online when pricing depends on an in-home visit.

  • Our Solution

    Tailored Coverings' first website, built from scratch with product pages, a project gallery and quote forms.

The Challenge
Custom window coverings are one of the few home purchases that cannot be put in a cart. Nothing has a shelf price, every window is different, and the sale is closed by a designer sitting in the customer’s living room with fabric samples. The website has a narrower job than a shop: explain a range most people cannot name, prove the work is good, and get an appointment in the calendar with enough detail attached to quote.
  • Nothing has a shelf price, so no price list is possible
  • Buyers routinely confuse blinds, shades, shutters and drapery
  • The sale closes in the customer's home, not on the website
  • A quote needs a room, a window count and rough sizes
  • Motorization is the most asked about and least understood
  • Coverage runs across the GTA and into Michigan
  • This is a purchase people judge by looking, not by reading
Project Preview

A Look at the Finished Work

Our Solution
We built the site around the one action that matters, booking a free shop-at-home visit, and made every other page feed it. Blinds, shades, shutters and drapery each get their own page in plain language. Motorization, the part buyers ask about most and understand least, gets its own section. And the quote form asks for the things a designer needs before the van is loaded.
  • Free shop-at-home booking as the primary call to action
  • A page each for blinds, shades, shutters and custom drapery
  • Motorization given its own section rather than a footnote
  • Quote form that collects city, window count and rough sizes
  • Project gallery with a named photo set per finished room
  • In-home colour consultation on its own bookable page
  • Review capture, with the testimonials shown on the home page
  • Email sign-up wired into the tools the team already uses
The Tailored Coverings project gallery, with a named photo set per room
  • Measure-aware form

    City, windows and sizes up front

  • A page per treatment

    Four ranges, each on its own terms

  • Named project sets

    Finished rooms, grouped to browse

  • Phone first

    Laid out for how visitors arrive

Outcomes

What Changed After Launch

  • Enquiries arrive ready to quote

    The form collects city, window count, products of interest and rough measurements, so the first conversation is about design rather than data collection.

  • Findable by treatment

    Blinds, shades, shutters, drapery and motorization each have a page that can rank, be linked and be shared on its own.

  • Finished work is browsable

    Named project sets give a prospect something to look at before they agree to a designer visiting their home.

  • Editable without a developer

    Products, promotions, gallery sets and posts are all managed in WordPress by the team themselves.

Client Feedback

What Tailored Coverings Says

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Have questions? We've got answers

How much does a professional website cost?

Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.

How long does a website project take?

A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.

Can you redesign our existing website without losing our Google rankings?

Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.

Will my website work properly on phones and tablets?

Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.

Can I update the website myself after launch?

Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.

Do you provide hosting and domains?

Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.

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