Case Study

Tailored Coverings

Tailored Coverings provides custom blinds, shades, shutters and drapery across the Greater Toronto Area. We developed a lead-focused website that showcases products and completed work while guiding homeowners toward a free in-home consultation and personalized quote.
IndustryHome Services
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +6 more
Tailored Coverings

The Challenge

A Complex Product, But No Online Presence

Tailored Coverings did not have a website before. The business relied on in-home consultations and offline selling, but custom window coverings are not simple products to explain or price online. Customers often need help understanding the difference between blinds, shades, shutters and drapery, while the team needs enough information to prepare for a consultation or quote.

  • No existing website or digital presence
  • Custom products do not have simple shelf pricing
  • Buyers often need help understanding blinds, shades, shutters and drapery
  • Quote requests need useful project details such as location, window count and approximate measurements
  • Finished work needs to be shown visually to build confidence
  • The sales process begins online but is completed through consultation and professional measurement

Project Overview

Building a Strong Foundation for a Growing Brand

We designed and developed Tailored Coverings’ first website from the ground up. The new site gives the business a professional online presence, clearly presents its window-covering products, showcases completed projects and guides visitors toward booking an in-home consultation or requesting a quote.

First Website Build
Tailored Coverings website displayed on desktop
Tailored Coverings website displayed on mobile
  • First website builtA professional online presence created from the ground up.
  • Dedicated product pagesBlinds, shades, shutters and custom drapery have clear paths of their own.
  • Quote-ready enquiriesThe enquiry flow collects useful project details before the first conversation.
  • Project galleryReal completed rooms help visitors understand style, quality and possibilities.

Our Solution

A Website Built Around the Customer Journey

We built the website around the actions that matter most: helping visitors understand their window-covering options, explore real completed projects and request a consultation or quote with useful details. Product and service information is presented in plain language, while the gallery and enquiry paths support the business’s consultative sales process.

View the Live Website
  • A custom website built from scratchDesigned and developed specifically for Tailored Coverings.
  • Dedicated pages for each productSeparate content for blinds, shades, shutters, custom drapery and related services.
  • A project gallery to showcase workReal installations grouped into browsable finished-room collections.
  • Quote and consultation formsStructured around genuine customer enquiries.
  • Mobile-friendly experienceEasy to browse and contact the business from phones and tablets.
  • Editable WordPress contentThe Tailored Coverings team can update products, galleries, promotions and content without rebuilding pages.
Tailored Coverings installation in a Toronto bedroom with layered drapery
Tailored Coverings farmhouse installation with floor-to-ceiling drapery
Tailored Coverings quote request form asking for location, window count and measurements
Quote-ready enquiry

Outcomes

What the New Website Delivers

  • A professional first online presenceThe business now has a credible website it can share, promote and use as the central destination for prospective customers.
  • Clearer customer understandingVisitors can quickly distinguish between product categories and explore the options most relevant to their homes.
  • Better-qualified enquiriesQuote and consultation forms can collect useful project information before the first conversation begins.
  • Completed work becomes part of the sales processThe project gallery gives prospective customers a visual way to evaluate style, quality and possibilities before booking a consultation.
The Challenge
Custom window coverings are one of the few home purchases that cannot be put in a cart. Nothing has a shelf price, every window is different, and the sale is closed by a designer sitting in the customer’s living room with fabric samples. The website has a narrower job than a shop: explain a range most people cannot name, prove the work is good, and get an appointment in the calendar with enough detail attached to quote.
  • Nothing has a shelf price, so no price list is possible
  • Buyers routinely confuse blinds, shades, shutters and drapery
  • The sale closes in the customer's home, not on the website
  • A quote needs a room, a window count and rough sizes
  • Motorization is the most asked about and least understood
  • Coverage runs across the GTA and into Michigan
  • This is a purchase people judge by looking, not by reading
Project Preview

A Look at the Finished Work

Our Solution
We built the site around the one action that matters, booking a free shop-at-home visit, and made every other page feed it. Blinds, shades, shutters and drapery each get their own page in plain language. Motorization, the part buyers ask about most and understand least, gets its own section. And the quote form asks for the things a designer needs before the van is loaded.
  • Free shop-at-home booking as the primary call to action
  • A page each for blinds, shades, shutters and custom drapery
  • Motorization given its own section rather than a footnote
  • Quote form that collects city, window count and rough sizes
  • Project gallery with a named photo set per finished room
  • In-home colour consultation on its own bookable page
  • Review capture, with the testimonials shown on the home page
  • Email sign-up wired into the tools the team already uses
The Tailored Coverings project gallery, with a named photo set per room
  • Measure-aware form

    City, windows and sizes up front

  • A page per treatment

    Four ranges, each on its own terms

  • Named project sets

    Finished rooms, grouped to browse

  • Phone first

    Laid out for how visitors arrive

Outcomes

What Changed After Launch

  • Enquiries arrive ready to quote

    The form collects city, window count, products of interest and rough measurements, so the first conversation is about design rather than data collection.

  • Findable by treatment

    Blinds, shades, shutters, drapery and motorization each have a page that can rank, be linked and be shared on its own.

  • Finished work is browsable

    Named project sets give a prospect something to look at before they agree to a designer visiting their home.

  • Editable without a developer

    Products, promotions, gallery sets and posts are all managed in WordPress by the team themselves.

Client Feedback

What Tailored Coverings Says

Saiftec built The Big Zen’s first website around the restaurant’s menu and customer essentials, combining cuisine-led browsing, a downloadable takeout menu, food photography, and a direct route to its Whitby location and phone numbers.
Saiftec built DDM Bin Rentals’ first website as a custom WordPress and WooCommerce rental platform, guiding customers from bin or container selection through delivery details and a Stripe-supported review-and-payment journey.
Gentec Power
A generator service site built around the questions an owner asks before booking an installation.
Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.
FAQ

Frequently Asked Questions

How much does a professional website cost?

Cost follows scope rather than page count alone: how many templates need designing, whether you need ecommerce or third-party integrations, and how much of the content we write for you. A brochure site for a local firm and a multi-language store connected to an ERP are very different projects. We scope each one individually and give you a fixed written quote in Canadian dollars — scope, milestones and timeline included — before any work starts, so there are no mid-project surprises.

How long does a website project take?

A typical business website takes four to six weeks from kickoff to launch. Ecommerce builds usually run six to ten weeks, and custom web applications longer depending on integrations. The biggest variable is not development — it is content and feedback. Projects move fastest when one person on your side can approve copy and design. You get a milestone schedule up front and a staging link you can review at any point.

Can you redesign our existing website without losing our Google rankings?

Yes, and protecting what already ranks is part of the process rather than an afterthought. We audit the current site first — traffic, best-performing pages, backlinks and technical issues — then keep the URLs that already earn visits and build a redirect map for anything that has to change. Content and metadata carry across, and we watch Search Console for the first few weeks after launch so anything unexpected gets caught early.

Will my website work properly on phones and tablets?

Yes. Every site we build is mobile-first: we design the phone layout before the desktop one, because that is where most of your visitors will arrive. We test on real iOS and Android devices as well as in the browser, checking tap targets, form usability, image weight and load time over a mobile connection — not just that the layout reflows. Responsive design is included in every build, never a paid extra.

Can I update the website myself after launch?

Yes. We build on WordPress so editing a page feels closer to editing a document than writing code. At handover you get a walkthrough recorded for your team plus a short written guide covering the things you will actually do: changing text and images, adding pages, publishing posts and swapping a promotion. If you would rather not touch it at all, that is what our maintenance plans are for.

Do you provide hosting and domains?

Yes, we can host your site, and we are equally happy to work with hosting you already have. Our managed setup includes an SSL certificate, LiteSpeed caching, a Cloudflare CDN, daily off-site backups, malware scanning and uptime monitoring. You keep ownership of your domain and DNS either way — so if you ever move providers, the site and its data come with you.

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