Case Study

Makeover Staging

Makeover Staging helps homeowners and real estate professionals prepare properties for market through professional home staging. We created a visually driven website that lets the portfolio demonstrate the quality of the work while making services, pricing and customer feedback easy to find.

IndustryReal Estate

ServicesWeb Design & Development

PlatformWordPress, PHP, MySQL +5 more

The Challenge

Beautiful Work Had to Become a Clear Digital Decision Journey

Home staging is evaluated visually, but choosing a service also depends on property condition, available furnishings, scope, and budget. The rebuild therefore had to do more than display attractive rooms: it needed to help homeowners and real estate professionals identify the right service, understand what each option includes, review credible examples, and know what to do next.

One audience, different property starting pointsConsultation, vacant-home staging, and furnished-home staging require different preparation, inventory, and expectations. The information architecture needed to keep those paths distinct without making the experience feel fragmented.
Pricing needed context, not false precisionThe public site presents estimates that vary by service and property size. Those ranges needed to remain useful while making their conditions and exclusions visible.
The work had to be shown, not merely describedRoom photography, project galleries, and property examples carry more decision-making weight than generic claims for a visual service.
Homeowners and agents arrive with different questionsVisitors may be comparing service scope, preparing a listing, reviewing past work, or trying to establish an initial budget. The site needed several clear entry points into one coherent journey.
The next step had to remain obviousAfter visitors review services, pricing, portfolio work, or testimonials, direct phone and email routes needed to be easy to find without relying on an unverified form workflow.

Project Overview

A Website Rebuild Designed Around the Questions Sellers Ask First

Saiftec rebuilt Makeover Staging's website as a visual WordPress experience for service discovery and trust building. The current site brings together home-staging services, separate galleries, a property portfolio, published pricing guidance, testimonials, and direct contact details. Desktop and mobile layouts preserve the photography-led character of the brand while adapting navigation and content flow to the available screen.

Existing website rebuilt

Makeover Staging website displayed on desktop

Makeover Staging website displayed on mobile

Three service pathwaysDedicated routes for home staging, vacant homes, and furnished homes help visitors begin with the property situation that matches their needs.
Three pricing guidesConsultation, vacant-home, and furnished-home pages publish estimates with relevant scope and qualifications.
Property-by-property portfolioIndividual properties pair location details, photography, and client-published result notes in a browsable proof library.
Trust and direct contactTestimonials, a dedicated contact page, a prominent phone number, and email details provide visible reassurance and a practical next step.

Our Solution

Service Clarity, Visual Proof, and Pricing Meet Before the First Call

The rebuilt experience follows the questions a prospective staging client is likely to ask: Which service fits this property? What does it involve? What budget range should I expect? What does the finished work look like? Who has trusted the company before? The navigation and page structure answer those questions through dedicated service, gallery, portfolio, pricing, testimonial, and contact destinations.

View the Live Website

Service-specific information architectureHome staging, vacant homes, and furnished homes each receive a clear destination so visitors can compare relevant scope without decoding one catch-all page.
Published pricing guidance with qualificationsSeparate pricing pages communicate estimated ranges and explain that costs vary with property size, condition, location, and work outside the listed staging scope.
Photo-first project galleriesStaged, vacant, and furnished-home galleries let authentic room photography carry the visual story across living, dining, kitchen, and bedroom spaces.
A property-based portfolioPortfolio entries organize past work by property and make additional images available from each listing, turning completed projects into structured proof rather than a generic image stream.
Testimonials and direct-response contact pathsPublished client feedback reinforces trust, while the contact page and persistent phone details give visitors a straightforward way to request information or an estimate.

Staged Homes gallery displaying a grid of professionally staged living, dining, kitchen, and bedroom interiors.

Makeover Staging testimonials page with a staged living-room hero and published client feedback.

Makeover Staging portfolio page listing staged properties with exterior photographs and client-published result notes.

Makeover Staging consultation pricing page with an interior hero image, estimate disclaimer, and consultation details. — **Published pricing guidance**

Outcomes

A More Confident Path From Selling Decision to Staging Enquiry

Service fit is easier to identifyVisitors can enter through distinct home-staging, vacant-home, and furnished-home paths instead of treating every property as the same engagement.
Budget expectations can form earlierPublic estimate ranges, service inclusions, and disclaimers give visitors useful context before they contact the business; they are guidance, not fixed quotations.
The portfolio works as an evidence libraryDedicated galleries and property entries make the company's own photography and published project records easier to browse and compare.
Trust and enquiry routes are brought togetherTestimonials, portfolio proof, a prominent telephone number, and direct email details let visitors move from evaluation to contact with more context.

The Challenge

Staging is priced per property, which is the usual excuse for a site that quotes nothing at all. That leaves a seller guessing whether this costs a few hundred dollars or several thousand, and most of the enquiries which follow come from people who were never going to book. An empty house and a lived-in one are also different jobs, at different prices.

Staging is priced per property, not per hour
A silent price page invites guesswork
Empty and lived-in houses are separate jobs
Enquiries come from people who cannot afford it
The work is judged entirely on photographs
Sellers are deciding this in a hurry
A paid consultation has to look worth paying for

Project Preview

A Look at the Finished Work

A page from the Makeover Staging website: makeoverstaging.ca/services/vacant-homes/

A page from the Makeover Staging website: makeoverstaging.ca/portfolio/

A page from the Makeover Staging website: makeoverstaging.ca/testimonials/

Our Solution

Each price was given a page: the consultation, the empty house, the furnished one. Nothing sits behind a form, so a seller can decide whether this is within reach before spending anything except attention. The portfolio and the galleries of staged rooms then do the persuading, and the reviews sit where somebody still hesitating will run into them.

A price page for the consultation
A price page for an empty house
A price page for a furnished house
No price hidden behind a contact form
A portfolio and galleries of staged rooms
Reviews placed where somebody hesitates
Empty and furnished explained separately
One short enquiry, with no qualifying

Prices published
Consultation, empty, furnished
Two kinds of job
Empty and lived-in, apart
Rooms on show
The portfolio does the arguing
Reviews in place
Where somebody hesitates

Outcomes

What Changed After Launch

A seller can rule it in or out
The consultation, empty-house and furnished-house prices are all published, so somebody decides on affordability before making contact.
Two jobs, priced apart
An empty house and a lived-in one are described and costed separately, which stops a single figure having to cover both.
The rooms make the case
Portfolio and gallery pages carry photographs of finished rooms, and in this trade that is the only evidence which counts.
New rooms go up the same day
Fresh photographs and revised rates are posted by the team from the WordPress dashboard whenever a job finishes.

Client Feedback

What Makeover Staging Says

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Technology Stack

Built With a Modern Stack

The platform, languages and tools the finished site runs on.

CSS3

HTML5

JavaScript

jQuery

LayerSlider

MySQL

PHP

WordPress

FAQ

Frequently Asked Questions

How does the website help visitors choose a staging service?

The public site separates home staging, vacant-home staging, and furnished-home staging into dedicated routes. Visitors can start with their property situation, then review the relevant service and pricing information before making contact.

Does the website publish pricing before a consultation?

Yes. Separate pricing pages provide estimated ranges for consultations, vacant homes, and furnished homes. The site also explains that the figures are estimates and identifies costs that may fall outside the listed scope, so they should not be presented as fixed quotations.

How are completed staging projects presented?

The site combines category galleries with a property-based portfolio. Galleries show staged interiors by service type, while portfolio entries add property context and links to further images. Any sale-result statement remains a client-published property record, not a guaranteed result of staging or the website.

Is the experience usable on mobile devices?

Yes. The mobile homepage uses a collapsed navigation menu, a single-column content flow, and responsive imagery, which keeps the photography-led layout readable on smaller screens.

What is the website’s primary enquiry path?

The route is direct. Visitors can call the prominently displayed telephone number or write to the published email address. The public site does not present a contact form, so phone and email are the enquiry path.

How are testimonials and property results presented?

They remain attributable to Makeover Staging and keep their original context. Published client feedback and property records appear as the company’s own proof, presented in a structured way rather than restated as guaranteed outcomes or as evidence of website performance.

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Makeover Staging

Beautiful Work Had to Become a Clear Digital Decision Journey

A Website Rebuild Designed Around the Questions Sellers Ask First

Service Clarity, Visual Proof, and Pricing Meet Before the First Call

A More Confident Path From Selling Decision to Staging Enquiry

A Look at the Finished Work

Prices published

Two kinds of job

Rooms on show

Reviews in place

What Changed After Launch

A seller can rule it in or out

Two jobs, priced apart

The rooms make the case

New rooms go up the same day