Case Study

Makeover Staging

Makeover Staging helps homeowners and real estate professionals prepare properties for market through professional home staging. We created a visually driven website that lets the portfolio demonstrate the quality of the work while making services, pricing and customer feedback easy to find.
IndustryReal Estate
ServicesWeb Design & Development
PlatformWordPress, PHP, MySQL +5 more
Makeover Staging

Interactive Showcase

Explore the Home-Staging Decision Journey

See how service paths, published pricing guidance and photo-led galleries help sellers and agents choose the right staging service.

Makeover Staging desktop homepage showing navigation and a professionally staged bedroom.

Homepage

A Photography-Led Staging Showcase

A rebuilt homepage that leads with staged-room photography, keeps the phone number in view and opens services, galleries, pricing and portfolio from the menu.

The Results

A More Confident Path to a Staging Enquiry

  • The Challenge

    Help sellers and agents pick the right staging service, gauge a budget and see real work before calling.

  • Our Solution

    A rebuild of the existing website around service paths, pricing guidance, galleries, a portfolio and contact.

The Challenge
Staging is priced per property, which is the usual excuse for a site that quotes nothing at all. That leaves a seller guessing whether this costs a few hundred dollars or several thousand, and most of the enquiries which follow come from people who were never going to book. An empty house and a lived-in one are also different jobs, at different prices.
  • Staging is priced per property, not per hour
  • A silent price page invites guesswork
  • Empty and lived-in houses are separate jobs
  • Enquiries come from people who cannot afford it
  • The work is judged entirely on photographs
  • Sellers are deciding this in a hurry
  • A paid consultation has to look worth paying for
Project Preview

A Look at the Finished Work

Our Solution
Each price was given a page: the consultation, the empty house, the furnished one. Nothing sits behind a form, so a seller can decide whether this is within reach before spending anything except attention. The portfolio and the galleries of staged rooms then do the persuading, and the reviews sit where somebody still hesitating will run into them.
  • A price page for the consultation
  • A price page for an empty house
  • A price page for a furnished house
  • No price hidden behind a contact form
  • A portfolio and galleries of staged rooms
  • Reviews placed where somebody hesitates
  • Empty and furnished explained separately
  • One short enquiry, with no qualifying
A page from the Makeover Staging website: makeoverstaging.ca/pricing/
  • Prices published

    Consultation, empty, furnished

  • Two kinds of job

    Empty and lived-in, apart

  • Rooms on show

    The portfolio does the arguing

  • Reviews in place

    Where somebody hesitates

Outcomes

What Changed After Launch

  • A seller can rule it in or out

    The consultation, empty-house and furnished-house prices are all published, so somebody decides on affordability before making contact.

  • Two jobs, priced apart

    An empty house and a lived-in one are described and costed separately, which stops a single figure having to cover both.

  • The rooms make the case

    Portfolio and gallery pages carry photographs of finished rooms, and in this trade that is the only evidence which counts.

  • New rooms go up the same day

    Fresh photographs and revised rates are posted by the team from the WordPress dashboard whenever a job finishes.

Client Feedback

What Makeover Staging Says

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Have questions? We've got answers

How does the website help visitors choose a staging service?

The public site separates home staging, vacant-home staging, and furnished-home staging into dedicated routes. Visitors can start with their property situation, then review the relevant service and pricing information before making contact.

Does the website publish pricing before a consultation?

Yes. Separate pricing pages provide estimated ranges for consultations, vacant homes, and furnished homes. The site also explains that the figures are estimates and identifies costs that may fall outside the listed scope, so they should not be presented as fixed quotations.

How are completed staging projects presented?

The site combines category galleries with a property-based portfolio. Galleries show staged interiors by service type, while portfolio entries add property context and links to further images. Any sale-result statement remains a client-published property record, not a guaranteed result of staging or the website.

Is the experience usable on mobile devices?

Yes. The mobile homepage uses a collapsed navigation menu, a single-column content flow, and responsive imagery, which keeps the photography-led layout readable on smaller screens.

What is the website’s primary enquiry path?

The route is direct. Visitors can call the prominently displayed telephone number or write to the published email address. The public site does not present a contact form, so phone and email are the enquiry path.

How are testimonials and property results presented?

They remain attributable to Makeover Staging and keep their original context. Published client feedback and property records appear as the company’s own proof, presented in a structured way rather than restated as guaranteed outcomes or as evidence of website performance.

Your Project Next

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